{"id":111,"date":"2011-02-12T13:09:32","date_gmt":"2011-02-12T13:09:32","guid":{"rendered":"http:\/\/www.junkmailed.com\/?p=111"},"modified":"2011-02-12T13:10:04","modified_gmt":"2011-02-12T13:10:04","slug":"your-zip-code-and-you","status":"publish","type":"post","link":"http:\/\/www.junkmailed.com\/?p=111","title":{"rendered":"Your zip code and you"},"content":{"rendered":"<p>A recent ruling by the California Supreme Court sheds some light on how a retailer can identify a person given very little information.<\/p>\n<p>The <a href=\"http:\/\/news.yahoo.com\/s\/ap\/20110211\/ap_on_bi_ge\/us_credit_cards_zip_codes\" target=\"_blank\">ruling<\/a>, stems from a case where a woman was asked for her zip code when paying at a Williams-Sonoma store with a credit card, shows that retailers can very easily use a name and zip code to find the exact address for an individual using large databases of personal information.<\/p>\n<p>I always assumed that retailers just wanted to know demographic information on their customers when they asked for zip codes, but clearly it is about getting people on a mailing list.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent ruling by the California Supreme Court sheds some light on how a retailer can identify a person given very little information. The ruling, stems from a case where a woman was asked for her zip code when paying at a Williams-Sonoma store with a credit card, shows that retailers can very easily use [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-111","post","type-post","status-publish","format-standard","hentry","category-mailing-lists"],"_links":{"self":[{"href":"http:\/\/www.junkmailed.com\/index.php?rest_route=\/wp\/v2\/posts\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.junkmailed.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.junkmailed.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.junkmailed.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.junkmailed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=111"}],"version-history":[{"count":2,"href":"http:\/\/www.junkmailed.com\/index.php?rest_route=\/wp\/v2\/posts\/111\/revisions"}],"predecessor-version":[{"id":113,"href":"http:\/\/www.junkmailed.com\/index.php?rest_route=\/wp\/v2\/posts\/111\/revisions\/113"}],"wp:attachment":[{"href":"http:\/\/www.junkmailed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.junkmailed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=111"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.junkmailed.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}